{"id":1732,"date":"2023-09-16T17:43:44","date_gmt":"2023-09-16T15:43:44","guid":{"rendered":"https:\/\/brentcopy.com\/?page_id=1732"},"modified":"2025-04-08T20:02:58","modified_gmt":"2025-04-08T18:02:58","slug":"portfolio-project-piece-1","status":"publish","type":"page","link":"https:\/\/brentcopy.com\/index.php\/portfolio-project-piece-1\/","title":{"rendered":"Portfolio Project Piece 1"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-0acc0d26 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-eb47bbaf\"><h1 class=\"uagb-heading-text\">Web Page for FishEye Collaborative (scientific nonprofit)<\/h1><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-805b720c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9b90be08\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-f1050afc uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-83ec26e1\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-container uagb-block-c39fc181\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9d82ca7e\"><h4 class=\"uagb-heading-text\">Client: FishEye Collaborative<\/h4><\/div>\n\n\n\n<p style=\"margin-top:0;margin-bottom:0\">FishEye Collaborative is a U.S.-based nonprofit advancing marine conservation through bioacoustics and underwater imaging. In partnership with institutions like Cornell University, the Smithsonian, and Aalto University, they use cutting-edge audio and video tools to study underwater ecosystems and inform marine policy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-23860a90\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-335ae15c\"><h4 class=\"uagb-heading-text\">Challenge:<\/h4><\/div>\n\n\n\n<p>FishEye needed homepage messaging that could communicate the value of its research in clear, compelling terms. Their work is complex and technical (using underwater sound to monitor ecosystem health) but they wanted to reach a broad public audience, build interest, and encourage newsletter sign-ups ahead of an upcoming major research release.<\/p>\n\n\n\n<p>They asked me to:<\/p>\n\n\n\n<ul>\n<li>Write homepage copy that simplifies complex science without dumbing it down<\/li>\n\n\n\n<li>Introduce the organization\u2019s mission in a way that connects emotionally and intellectually<\/li>\n\n\n\n<li>Encourage ongoing engagement without pushing for donations or using hype<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0cc441c8\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a4886592\"><h4 class=\"uagb-heading-text\">Solution:<\/h4><\/div>\n\n\n\n<p style=\"margin-top:0;margin-bottom:0\">I worked closely with the team to define a brand voice that feels credible, thoughtful, and mission-driven. The homepage opens with a clear and curiosity-driven hook:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p style=\"margin-top:0;margin-bottom:0\">What If We Could Help Marine Conservation by Listening to Fish? <\/p>\n<\/blockquote>\n\n\n\n<p style=\"margin-top:0;margin-bottom:0\">This is followed by a direct subheading that grounds the vision in present-day breakthroughs.<\/p>\n\n\n\n<p>This structure immediately establishes <strong>what makes FishEye different<\/strong>, what they\u2019re doing <strong>right now<\/strong>, and <strong>why it matters<\/strong>\u2014without asking the reader to interpret technical language.<\/p>\n\n\n\n<p>To maintain momentum after the hook, I opened with a mission statement that shifts the focus to decision-makers and practical outcomes, not just research. This reinforces FishEye\u2019s value to policymakers and funders (\u201cWe are developing better tools and techniques for decision-makers to manage critical natural resources\u2026\u201d)<\/p>\n\n\n\n<p>Next, I introduced the technology\u2014passive acoustic monitoring (PAM)\u2014in plain language, linking it directly to conservation goals like identifying biodiversity hotspots and fish abundance. The phrasing avoids jargon but respects the reader\u2019s intelligence.<\/p>\n\n\n\n<p>Further down, a sharp stat creates urgency: &#8220;\u201cUntil recently, scientists had documented fewer than 5% of fish sounds\u2026\u201d<\/p>\n\n\n\n<p>This gives the reader a clear problem to care about. I followed with a confident but modest claim of progress: \u201cWe have begun building an open species ID library\u2026\u201d<\/p>\n\n\n\n<p>The tone stays measured, purposeful, and reader-friendly\u2014encouraging curiosity without overpromising, and guiding the visitor toward the next step: subscribing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-890412d7\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-086f92cc wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/brentcopy.com\/index.php\/contact\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Let&#8217;s Find YOUR Solution<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-0329de0b\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-1200w-scaled.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"259\" height=\"1024\" src=\"https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-259x1024.webp\" alt=\"Home page with web copy in finished design.\" class=\"wp-image-2919\" srcset=\"https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-259x1024.webp 259w, https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-76x300.webp 76w, https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-768x3037.webp 768w, https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-388x1536.webp 388w, https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-518x2048.webp 518w, https:\/\/brentcopy.com\/wp-content\/uploads\/2025\/04\/fishEyeCollaborative-scaled.webp 647w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong>Designer: <\/strong>Aaron Adams<\/figcaption><\/figure>\n\n\n\n<p><strong>Web development:<\/strong> Will Palmer<\/p>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ac6d13b8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d7069fd8\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-9c872873 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/brentcopy.com\/index.php\/portfolio-project-piece-2\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Next Project<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web Page for FishEye Collaborative (scientific nonprofit) Client: FishEye Collaborative FishEye Collaborative is a U.S.-based nonprofit advancing marine conservation through bioacoustics and underwater imaging. In partnership with institutions like Cornell University, the Smithsonian, and Aalto University, they use cutting-edge audio and video tools to study underwater ecosystems and inform marine policy. Challenge: FishEye needed homepage &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/brentcopy.com\/index.php\/portfolio-project-piece-1\/\"> <span class=\"screen-reader-text\">Portfolio Project Piece 1<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Brent Miller","author_link":"https:\/\/brentcopy.com\/index.php\/author\/brentcopy-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Web Page for FishEye Collaborative (scientific nonprofit) Client: FishEye Collaborative FishEye Collaborative is a U.S.-based nonprofit advancing marine conservation through bioacoustics and underwater imaging. In partnership with institutions like Cornell University, the Smithsonian, and Aalto University, they use cutting-edge audio and video tools to study underwater ecosystems and inform marine policy. Challenge: FishEye needed homepage&hellip;","_links":{"self":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages\/1732"}],"collection":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":29,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages\/1732\/revisions"}],"predecessor-version":[{"id":2927,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages\/1732\/revisions\/2927"}],"wp:attachment":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/media?parent=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}