{"id":1740,"date":"2023-09-16T17:51:03","date_gmt":"2023-09-16T15:51:03","guid":{"rendered":"https:\/\/brentcopy.com\/?page_id=1740"},"modified":"2024-04-23T19:49:27","modified_gmt":"2024-04-23T17:49:27","slug":"portfolio-project-piece-5","status":"publish","type":"page","link":"https:\/\/brentcopy.com\/index.php\/portfolio-project-piece-5\/","title":{"rendered":"Portfolio Project Piece 5"},"content":{"rendered":"\n
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Pure Impact Boxing Gym \u2014 direct mail (SPEC)<\/h1><\/div>\n<\/div><\/div>\n\n\n\n
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Client: <\/h4><\/div>\n\n\n\n

Pure Impact Boxing Gym<\/p>\n<\/div>\n\n\n\n

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Challenge:<\/h4><\/div>\n\n\n\n

The gym wanted to drive walk-in traffic and was targeting busy, active, fitness-conscious adults aged 22\u201338 who wanted to work out hard and whenever they could.<\/p>\n<\/div>\n\n\n\n

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Solution:<\/h4><\/div>\n\n\n\n

Pure Impact\u2019s competitive advantage was its extended opening hours and flexible training schedule. Both sides of the 11″ x 6″ direct mail jumbo postcard had to be catchy and show the benefits, since either could be seen first. I highlighted the extended opening hours on the front, and on the back I showcased the tough workouts, with some crossover of content. My subheads promoted the new hours, the workout quality, and the free 3-day pass. To add urgency, I added a deadline. Testimonials in quotation marks gave proof for the key benefits. I needed to cut testimonials and gym features down to the essential so that the postcard would be attractive and easy to read. <\/p>\n\n\n\n

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Let’s Find YOUR Solution<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\"Copywriting<\/a>
Design by Kingsley Sunday (Kliq Creatives)<\/figcaption><\/figure>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Previous Project<\/div><\/a><\/div><\/div>\n\n\n\n
Next Project<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Pure Impact Boxing Gym \u2014 direct mail (SPEC) Client: Pure Impact Boxing Gym Challenge: The gym wanted to drive walk-in traffic and was targeting busy, active, fitness-conscious adults aged 22\u201338 who wanted to work out hard and whenever they could. Solution: Pure Impact\u2019s competitive advantage was its extended opening hours and flexible training schedule. Both …<\/p>\n

Portfolio Project Piece 5<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Brent Miller","author_link":"https:\/\/brentcopy.com\/index.php\/author\/brentcopy-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Pure Impact Boxing Gym \u2014 direct mail (SPEC) Client: Pure Impact Boxing Gym Challenge: The gym wanted to drive walk-in traffic and was targeting busy, active, fitness-conscious adults aged 22\u201338 who wanted to work out hard and whenever they could. Solution: Pure Impact\u2019s competitive advantage was its extended opening hours and flexible training schedule. Both…","_links":{"self":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages\/1740"}],"collection":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":21,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages\/1740\/revisions"}],"predecessor-version":[{"id":2750,"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/pages\/1740\/revisions\/2750"}],"wp:attachment":[{"href":"https:\/\/brentcopy.com\/index.php\/wp-json\/wp\/v2\/media?parent=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}