{"id":1740,"date":"2023-09-16T17:51:03","date_gmt":"2023-09-16T15:51:03","guid":{"rendered":"https:\/\/brentcopy.com\/?page_id=1740"},"modified":"2024-04-23T19:49:27","modified_gmt":"2024-04-23T17:49:27","slug":"portfolio-project-piece-5","status":"publish","type":"page","link":"https:\/\/brentcopy.com\/index.php\/portfolio-project-piece-5\/","title":{"rendered":"Portfolio Project Piece 5"},"content":{"rendered":"\n
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Pure Impact Boxing Gym \u2014 direct mail (SPEC)<\/h1><\/div>\n<\/div><\/div>\n\n\n\n
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Client: <\/h4><\/div>\n\n\n\n

Pure Impact Boxing Gym<\/p>\n<\/div>\n\n\n\n

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Challenge:<\/h4><\/div>\n\n\n\n

The gym wanted to drive walk-in traffic and was targeting busy, active, fitness-conscious adults aged 22\u201338 who wanted to work out hard and whenever they could.<\/p>\n<\/div>\n\n\n\n

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Solution:<\/h4><\/div>\n\n\n\n

Pure Impact\u2019s competitive advantage was its extended opening hours and flexible training schedule. Both sides of the 11″ x 6″ direct mail jumbo postcard had to be catchy and show the benefits, since either could be seen first. I highlighted the extended opening hours on the front, and on the back I showcased the tough workouts, with some crossover of content. My subheads promoted the new hours, the workout quality, and the free 3-day pass. To add urgency, I added a deadline. Testimonials in quotation marks gave proof for the key benefits. I needed to cut testimonials and gym features down to the essential so that the postcard would be attractive and easy to read. <\/p>\n\n\n\n

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Let’s Find YOUR Solution<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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\"Copywriting<\/a>
Design by Kingsley Sunday (Kliq Creatives)<\/figcaption><\/figure>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Previous Project<\/div><\/a><\/div><\/div>\n\n\n\n
Next Project<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Pure Impact Boxing Gym \u2014 direct mail (SPEC) Client: Pure Impact Boxing Gym Challenge: The gym wanted to drive walk-in traffic and was targeting busy, active, fitness-conscious adults aged 22\u201338 who wanted to work out hard and whenever they could. Solution: Pure Impact\u2019s competitive advantage was its extended opening hours and flexible training schedule. Both […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1740","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t