Writing a Home Page That Connects and Converts
Have you ever faced this with websites? Last week I had a stiff neck and was looking for a certain kind of massage clinic, with a certain kind of vibe. But when massage clinic websites loaded, I’d get a list of services. They were all features, no benefits, as copywriters say. I wanted a good,…
Writing a Brand Voice Tone Guide for Your Small Business
Has Your Business Found Its Voice? Small business owners striving to stand out should consider a brand voice tone guide crucial. This guide acts as your brand’s consistent, distinctive personality, mirroring your values and approach. 1. Ensures Consistency: A Brand Voice Tone Guide guarantees uniform communication across all platforms (website, social media, emails), fostering trust…
Writing Your About Page: Tips for Engaging Storytelling
In the digital world, your About page is more than just a background story – it’s the heartbeat of your brand. This crucial page helps your prospect decide if they like and trust you, making it essential to get its design and content just right. Here are some copywriting tips to help transform your About…
